IAAPA Attractions Expo 2015 was the place to be to source what’s new, learn about what’s trending now, and get ready for what’s next in the attractions industry.
The show did not disappoint — the second largest show in IAAPA history brought together more than 32,900 attendees from more than 120 countries.
When we develop our core creative for our clients, we know the designs need be versatile. We use it in print and digital applications, but equally important, the client needs to be able to make it come to life on site.
This year, to ensure the creative would really pop, we sat down with IAAPA and their show decorator (Freeman) early on in their planning process to share our vision for the creative. During this meeting we reviewed all the signage needs and applications for the creative and discussed our initial recommendations for using elements from the campaign in the signage.
We also developed a plan for moving forward as we designed pieces for the campaign; we would share the artwork with Freeman so they could see how the artwork evolved and incorporate those evolutions into their designs.
The on-site result of this collaboration was phenomenal. From the moment you stepped into the Orange County Convention Center, you were in the world of New. Now. NEXT! It felt special and exciting, and most importantly the feedback from the attendees was incredible.
We’re already looking forward to planning for next year and delivering an equally exciting on-site experience!
A few takeaways:
- If you are unsure of how a design/core creative will translate on-site — ask your agency! They should always be able to provide guidance and recommendations for how they see it playing out.
- Start early and share often — because we all were able to get together before the on-site design process started, we were able make sure everyone was on the same page.
- Embrace your theme! We recommend you really embrace your theme with your on-site experience.
