Posts Tagged ‘tradeshows’

Case Study: Expanding Event Audiences into New Market Segments

Fri, Feb 26, 2016

To learn from our strategic marketing campaigns, CSG Creative team members conduct a thorough post-show analysis after each of our events. We then often write up case studies on one or two challenges we faced during the campaign. This helps us understand how we can continue to improve and highlight our successes. This past Fall, the American Gear Manufacturers Association (AGMA) produced Gear Expo 2015, a show that continues to grow, but not without some critical thinking on all sides—operations, sales, marketing, customer service, and education, to name a few. Location, timing, market conditions, marketing campaign efforts, etc., must all work at peak efficiency to keep bringing in the crowds and exhibitors. Below is a snap shot from a case study from the marketing prospective.DSC_0505sm

2016 SHOT Show – Trifecta of Success

Tue, Feb 9, 2016

Excited attendees, thrilled exhibitors and intrigued media — that’s what our client, The Shooting, Hunting, and Outdoor Trade ShowSM (SHOT Show®) and Conference, achieved at their show this past January.

With a packed, sold-out show floor and an exhibit wait list that often takes years to gain show entry, the SHOT Show discovered a unique, very successful way to introduce new exhibitors, the NEXT Pavilion. This kiosk pavilion was simple with no booths, no set-up and no large product shipments. Instead, it included a table top, exhibitor logo sign and a salesperson.

How to reach those misunderstood Millenials.

Tue, Dec 9, 2014

The other week, my colleague and I (both Millenials), attended a seminar on how brands are engaging with us, the Millenials. Here is a little bit of what we learned, and how we feel about it.

Like any and all generations, Millenials are also victim to stereotypes and preconceived notions. For example, Millenials are mostly classified as being lazy and idiotic, yet all the while, have a heightened sense of entitlement (trust us, or Google it). One thing we have right though, is that Millenials are extremely social by nature—having grown up in the booming tech era.millennial

How do you rank among the nation’s tradeshows?

Thu, Apr 17, 2014

Congratulations to these CSG clients who made the Trade Show News Network’s (TSNN’s) 2013 top US trade show list. The list represents the top 250 trade shows held last year in the U.S. ranked by net square footage. You can find more information on TSNN’s website.

Tradeshow Ranking
NAB Show 9
Shooting, Hunting & Outdoor Trade Show (SHOT Show) 22
IAAPA Attractions Expo 2013 28
JCK Las Vegas 33
Coverings 55
PROCESS EXPO/International Dairy Show 62
Print 13 & CPP EXPO 66