Posts Tagged ‘trade show’

Taking a Sassy Selfie Look at A Successful Trade Show

Sun, May 14, 2017

I just got back from Las Vegas and the 2017 ISA Sign Expo and now we all need a rest! It’s hard work putting on a smashing, record-hitting, successful show. But well worth it. The excitement and energy you feel onsite is palpable. It’s why conferences and trade show work and why professionals from all types of industries attend and exhibit in them.

The 2017 ISA Sign Expo was a sold-out event at Mandalay Bay hosting more than 20,000 sign, visual, and graphics professionals from across the globe. There were rockin’ parties, packed education sessions, and happy exhibitors with cutting-edge technology that you and I see every day in our lives wherever we go.

A Fun and Innovative Way to Drive Trade Show Booth Traffic

Mon, Dec 5, 2016

There are a lot of ways exhibitors can drive engagement at their booth – but today, I wanted to share a genius idea I saw at LEND360 at their event in Chicago earlier this year.

As I was walking through the exhibit hall, I noticed that one of the exhibitors, DSi (Dragnet Solutions, Inc.) always had a line of people “waiting” outside their  booth. When I went to check in and see what they were offering (a free puppy perhaps), I realized that it was better than a free puppy. They had something far more engaging. caricature

Hurricanes shmuricanes. IBEX overcomes weather emergencies and has very successful conference.

Tue, Nov 29, 2016

Too close or not too close? How do you handle the additional distractions of an approaching hurricane on your year-long, hard-planned trade event? Our client, the International BoatBuilders’ Exhibition and Conference, faced the tough decision of whether or not to shut their show down early in Tampa this past October as Hurricane Matthew turned our media into a 24-hour hurricane watch and hundreds of thousands of Florida and East Coast residents evacuated their homes for safer shores. hurricane-matthew-path While Tampa was secure from the spiraling threat of the hurricane, a boating show such as IBEX was packed with both exhibitors and attendees who needed to get back to boarding their homes and evacuating their businesses and families.

My three favorite innovative strategies from ISA Sign Expo 2015.

Tue, May 12, 2015

ISA Sign Expo 2015 took place in April at the Mandalay Bay Convention Center in Las Vegas and it was another great event produced by the International Sign Association.

What I love about ISA Sign Expo is that every year they make sure to include new, exciting programs for their attendees.

That’s a great tip for everyone to remember! If you want repeat attendance, you need to make sure you add something new and of value to really entice people to come back or at least make sure they have a memorable experience.

The Wonder Woman of Meeting Planners. A Day in the Life…

Tue, Mar 31, 2015

In another installment of our “Day in the Life” series, we get to know the talented Robin Cornelison, CEM, Director, Trade Show, at the International Dairy Foods Association (IDFA), and we like her for more than the free ice cream she and her colleagues send over to our offices.

Robin has been with IDFA for six and half years, working on the successful branding of the International Dairy Show, which recently took honors on Trade Show Executive magazine’s Top 50 fastest growing shows. Robin and I had a chat about her background and what makes her so successful in the trade show industry. Here is a snippet of our conversation (minus the laughs).

If Your Trade Show Was a Cocktail …

Wed, Jul 30, 2014

At one of our last client meetings, we were bringing together a large group of stakeholders from various internal departments. We’re talking a meeting of nearly 20 company executives who touched the event, but didn’t necessarily work with each other closely on a daily basis. Clearly, an ice breaker was needed.

Our solution? Find a common denominator. We settled on alcohol. J We kicked off the meeting with breakfast and mimosas to set the right mood.

We had sent out the following question to all meeting participants in advance, as “homework”.

If your trade show was a cocktail, what would it be?