Posts Tagged ‘strategy’

Case Study: Expanding Event Audiences into New Market Segments

Fri, Feb 26, 2016

To learn from our strategic marketing campaigns, CSG Creative team members conduct a thorough post-show analysis after each of our events. We then often write up case studies on one or two challenges we faced during the campaign. This helps us understand how we can continue to improve and highlight our successes. This past Fall, the American Gear Manufacturers Association (AGMA) produced Gear Expo 2015, a show that continues to grow, but not without some critical thinking on all sides—operations, sales, marketing, customer service, and education, to name a few. Location, timing, market conditions, marketing campaign efforts, etc., must all work at peak efficiency to keep bringing in the crowds and exhibitors. Below is a snap shot from a case study from the marketing prospective.DSC_0505sm