Posts Tagged ‘messaging’

What makes an effective web ad?

Wed, Mar 4, 2015

According to Google Adsense the most successful Web advertisement sizes are:

  • 336×280 Large Rectangle
  • 300×250 Medium Rectangle
  • 728×90 Leaderboard
  • 160×600 Wide Skyscraper

It can be a bit of an art-form trying to capture a user’s attention enough to pull them away from the content they came for, and getting them to engage is even trickier. That’s why it’s important to keep things clean, simple and obvious to the user as to “why” they should click that ad or at least take note of your messaging.