Posts Tagged ‘mash up’

How do you mash up?

Thu, May 5, 2016

The word “advertainment” continues our long social tradition of combining two unique words when we discover they support and/or magnify each other positively. This concept may have started years ago with “brunch,” long before we even knew we were “hangry,” and continues today to describe innovative changes across the social, political, and business spectrum. My personal favorite word mash-up refers to the delicious, soul-enriching merger between the terms chocolate and peanut butter, which has come to be known as “Reese’s.” 🙂 Red-Bull-Advertainment