Posts Tagged ‘marketing tips’

Snapchat 101

Mon, Mar 13, 2017

Don’t lower your peace-signed fingers in shame — as one of the fastest-growing social networks, Snapchat has become ubiquitous since its launch just five years ago, and is now making headlines for its recent IPO. While the app’s opening price is going through some ups and downs, one thing is certain: the game just heated up between the Snapchat and rivals Facebook and Twitter. Snapchat is known for its easy and often hilarious way to communicate with friends and family – as Snapchat says it, “second only to hanging out face-to-face.”

Take a Break on the Links (And I Don’t Mean the Golf Course!)

Wed, Jul 27, 2011

I find that when I am suffering from a case of writer’s block or simply need a break, reading what’s available on the Internet is a perfect way to break through the “wall” and move on to my next task. We’re lucky that we live in a time when we have so much information available right at our fingertips (literally) – so I thought I would share our favorite online resources with you.

How to Market Like a Viking

Thu, Jul 14, 2011
I just got back from the land of the Vikings with some fun friends. We toured through Iceland and were in constant awe at the endless beauty. Upon first reflection, I found the people of Iceland to be very friendly, the land to be a mixed bundle of topography, and the water and air as clean as it gets.

Many people have asked me, “What made you want to go to Iceland?” “Because it looked really cool,” I reply. As a marketer, I have to say that the Icelandic people have done a really good job at marketing themselves. And let’s be clear—I mean the whole package—from product and promotion to delivering on promises, to sheer dumb luck. Yes, I include dumb luck because in this day and age, you never know what’s going to go viral. For example, in 2010 an unpronounceable volcano erupts and catches the eyes of the world because it stops air traffic and we get to see journalists sound stupid trying to pronounce Eyjafjallajokull. One very savvy journalist said, “In America, we pronounce it volcano.” Funny. In case you’re interested, it’s pronounced: Eh ya—fee yaht lah—yo koot.

Testify! Four Tips for Getting Great Testimonials

Fri, May 6, 2011

I just got back from ISA’s International Sign Expo and while there, one of my main responsibilities was to gather testimonials from attendees and exhibitors about their reactions to the show.

Based on my experience there, I have four tips you may want to consider when getting ready to embark on your own testimonial-gathering expedition.

1) Do What the Boy Scouts Do — Be Prepared!

There is nothing more important than being prepared. For me, this meant: