Posts Tagged ‘marketing’

Three Ways to Turn Your Giveaways into Real Takeaways

Tue, Nov 28, 2017

With the busy fall trade show season nearly complete for many of our clients, we wanted to take a moment to share some best practices when it comes to promotional products given out at trade shows. Giveaways like pastries have been used for years to draw attention, foster goodwill, and spark meaningful conversations with potential clients and customers. (If you’ve been swayed by swag and found a profitable solution for your company, we’ve got some tips on how to get your team onboard for the change.)

Everybody likes free stuff — some even plan their trips around snagging swag — but many promotional products are given out freely and without qualification.

Taking a Sassy Selfie Look at A Successful Trade Show

Sun, May 14, 2017

I just got back from Las Vegas and the 2017 ISA Sign Expo and now we all need a rest! It’s hard work putting on a smashing, record-hitting, successful show. But well worth it. The excitement and energy you feel onsite is palpable. It’s why conferences and trade show work and why professionals from all types of industries attend and exhibit in them.

The 2017 ISA Sign Expo was a sold-out event at Mandalay Bay hosting more than 20,000 sign, visual, and graphics professionals from across the globe. There were rockin’ parties, packed education sessions, and happy exhibitors with cutting-edge technology that you and I see every day in our lives wherever we go.

Ahoy There, Katie Parlin!

Tue, Jan 31, 2017

Katie Parlin, our newest Account Executive, comes to CSG with amazing credentials and, even better, a boat! She and her husband spend most weekends on their power boat relaxing and exploring Chesapeake’s waterways and history-rich towns while keeping a sharp eye on their toddler son. She is a Cum Laude graduate of SUNY Oswego, where she studied graphic design, and a graduate of the master’s program in Business Administration at the University of Washington. She has 10+ years of experience in integrated marketing campaigns, brand management, cross-functional communication and multidisciplinary teamwork – she’s ready to cruise right into the CSG waters.

We’re Hiring!

Tue, Aug 16, 2016

Ever wonder what it would be like to work for CSG? No need to wonder any longer. We are hiring!

We are looking for a marketing coordinator to support the account team in a variety of ways. Key responsibilities to include:

  • Coordinating and managing client web sites to include writing and uploading content, pulling web analytics/reports for review
  • Writing, formatting, distributing and tracking client emails
  • Trafficking media placements for select clients
  • Word Press experience a bonus

CSG’s resident executioner of production.

Thu, Aug 4, 2016

Executioner, trafficker, collaborator – CSG employee Marybel Sotomayor sounds like a toughie, and she is, but only when it comes to print production. As our Production Coordinator, she assists in proofreading and editing various stages of CSG documents and page layouts, opening new jobs, and creating and updating production schedules. She also collaborates with colleagues and clients, and other supreme powers, and executes a host of tasks. And she can do all this in English or Spanish with equal ease.Marybel3

Q: You’ve lived and worked in quite a variety of places: Puerto Rico, Miami, Orlando, the Florida Keys, Virginia, do you still enjoy travel?

How Snapchat Is Evolving in the Event Marketing World

Fri, Jul 22, 2016

Snapchat is considered one of the most popular media outlets out there with more than 100 million daily active users.the-13-snapchat-stars-everyone-should-be-watching

With this effective social media platform, users can send short posts, images and videos to selected recipients. When viewing a Snapchat, the content can be viewed for no more than 10 seconds. Once viewed, the snap will move down to your “All Stories” list where you can replay it as many times as you want within 24 hours until it goes into a “self-destruct” mode and disappears forever.

Case Study: Expanding Event Audiences into New Market Segments

Fri, Feb 26, 2016

To learn from our strategic marketing campaigns, CSG Creative team members conduct a thorough post-show analysis after each of our events. We then often write up case studies on one or two challenges we faced during the campaign. This helps us understand how we can continue to improve and highlight our successes. This past Fall, the American Gear Manufacturers Association (AGMA) produced Gear Expo 2015, a show that continues to grow, but not without some critical thinking on all sides—operations, sales, marketing, customer service, and education, to name a few. Location, timing, market conditions, marketing campaign efforts, etc., must all work at peak efficiency to keep bringing in the crowds and exhibitors. Below is a snap shot from a case study from the marketing prospective.DSC_0505sm

Meet the Team: Our Flying Ace, Wendy McCool Lewis

Thu, Aug 27, 2015

Wendy McCool Lewis isn’t just a smart girl with a pretty face, she also has the best name of anyone in our company. She has been with CSG since January of 2012 and works as a Senior Account Executive with some fun clients such as The SHOT Show, the International Boatbuilders Exhibition and Conference, AFIRE, and the National Association of Chemical Distributors. I sat down with Wendy and pried some personal information from her so we could all get to know her better. Here are the highlights of our conversation.

Q: Where are you from?wendy meet the team

Research – With Attitude!

Tue, Jun 9, 2015

I recently had the honor of speaking at Trade Show Executive’s Fastest 50 program in Chicago. The Program honors the Fastest 50 growing trade shows in North America in categories such as attendance growth (congrats to our own IBEX who was ranked #2!), exhibit sales, net square feet growth, etc.

My presentation discussed an exciting and highly relevant research approach we’ve been using known as attitudinal segmentation. I definitely think we are on to something — the morning’s featured keynote speaker discussed the same type of segmentation methodology, which he referred to as “nodes.” I appreciated the “lay-up” for my own presentation! Thanks Nicholas Webb.

The Wonder Woman of Meeting Planners. A Day in the Life…

Tue, Mar 31, 2015

In another installment of our “Day in the Life” series, we get to know the talented Robin Cornelison, CEM, Director, Trade Show, at the International Dairy Foods Association (IDFA), and we like her for more than the free ice cream she and her colleagues send over to our offices.

Robin has been with IDFA for six and half years, working on the successful branding of the International Dairy Show, which recently took honors on Trade Show Executive magazine’s Top 50 fastest growing shows. Robin and I had a chat about her background and what makes her so successful in the trade show industry. Here is a snippet of our conversation (minus the laughs).