Posts Tagged ‘direct mail’

U.S.P.S. Announces Changes for 2017

Fri, Jan 20, 2017

Stop me if you’ve heard this before: first-class postage rates are going up. But nothing too drastic! The U.S. Postal Service announced changes affecting first-class, standard and non-profit mail that went into effect Jan. 22, 2017.

Here are highlights of some of the changes:

  • First-class stamp increased from $0.47 to $0.49 a piece
  • First-class flats increased from $0.94 to $0.98, each addl oz. costs $0.21
  • Postcard rates will remain the same at $0.34
  • What was known as “Standard” mail (formerly “Bulk”) is now being referred to as “Marketing Mail” by U.S.P.S.

Variety Is the Spice of Life…So Add a Little Cayenne!

Mon, May 18, 2015

We’re all guilty of it — sorting through the mail and immediately tossing out the “junk” direct mail without so much as a glance in order to whittle down the pile to the “meat and potatoes” (e.g., bills, catalogs, personal correspondence, store coupons). So as a marketer, how do you keep your messages from becoming “junk” to becoming more “meat and potatoes?”

Fold Me Once, Shame On You, Fold Me 10 Times and Hit It Baby!

Fri, Mar 29, 2013

What makes for great marketing? Well a lot. But one thing that all brands need is to get attention. Breaking through the clutter is vital to get your message out. You want people to a) see your brand among the letters and brochures in their hands, b) recognize your brand and hopefully smile because they like you so much already and c) stop and look at your mail piece and be intrigued enough to say, “I’m going to open this!”