Posts Tagged ‘design’

Ahoy There, Katie Parlin!

Tue, Jan 31, 2017

Katie Parlin, our newest Account Executive, comes to CSG with amazing credentials and, even better, a boat! She and her husband spend most weekends on their power boat relaxing and exploring Chesapeake’s waterways and history-rich towns while keeping a sharp eye on their toddler son. She is a Cum Laude graduate of SUNY Oswego, where she studied graphic design, and a graduate of the master’s program in Business Administration at the University of Washington. She has 10+ years of experience in integrated marketing campaigns, brand management, cross-functional communication and multidisciplinary teamwork – she’s ready to cruise right into the CSG waters.

Synchronizing your designs is our new Mistress of Ceremonies, Jen Mercer

Tue, Oct 25, 2016

Our newest designer, Jen Mercer, has skated into CSG and added a brand new edge to our design team, not to mention local ice arenas. As a long-time Busby Berkeley* movie fan, I couldn’t be more excited to have a synchronized ice dancer on board. Freestyle with an edge – what more could we want?img_6257sm

(*Oh, please, just the best synchronized-everything choreographer ever – still awe-inspiring after 70 years.)

Q: How did you get started in design?

Meet Matt Hamilton. Where technology intersects great design.

Tue, May 10, 2016

Matt Hamilton has been one of the linchpins of CSG Creative since October 2006, almost ten glorious years. As CSG’s Director of Digital Design, he is responsible for digital projects, presenting creative and for everything else that is thrown at him. His broad background and natural flexibility mean he can dive into any kind of project.matt meet the team

Q: Matt, how did you get started in design?

Delivering the Promise of New, Now, NEXT at IAAPA Attractions Expo 2015

Thu, Jan 14, 2016

IAAPA Attractions Expo 2015 was the place to be to source what’s new, learn about what’s trending now, and get ready for what’s next in the attractions industry.

The show did not disappoint – the second largest show in IAAPA history brought together more than 32,900 attendees from more than 120 countries.IMG_4023

When we develop our core creative for our clients, we know the designs need be versatile. We use it in print and digital applications, but equally important, the client needs to be able to make it come to life on site.

A little visual inspiration!

Tue, Aug 11, 2015

 

Are you tired of the same old brochures and reports with loads of copy? I mean, who wants to read all that anyway. There’s got to be a better way to illustrate important information.

There is! Infographics are a big trend right now! They can add a lot of visual interest to engage the reader.

I created this infographic in a brochure for NTP's new show, SpaceCom.

I created this infographic in a brochure for NTP’s new show, SpaceCom.

  • Use them in small amounts throughout a brochure to break up the copy
  • Use them on your web site to communicate specific stats or call outs

Torpedoes of Inspiration

Wed, Jun 3, 2015

What do you do when you are a creative team and need some inspiration? There are many places, objects, projects, and activities that can provide inspiration. And while Pinterest is a favorite of many these days, sometimes you need to go outside and experience the world where you live.

Recently, CSG’s design team took a couple hours to seek out a little color inspiration at the Torpedo Factory in Old Town Alexandria, VA. TorpedoArt

The Torpedo Factory is a favorite place for locals and tourists to visit here in our neighborhood just outside of D.C. The Torpedo Factory inspires thousands and is a wonderful example of art taking the place of war. Founded in 1974 in an old munitions plant, it’s home to the largest collection of publicly accessible working artist studios in the U.S.

What makes an effective web ad?

Wed, Mar 4, 2015

According to Google Adsense the most successful Web advertisement sizes are:

  • 336×280 Large Rectangle
  • 300×250 Medium Rectangle
  • 728×90 Leaderboard
  • 160×600 Wide Skyscraper

It can be a bit of an art-form trying to capture a user’s attention enough to pull them away from the content they came for, and getting them to engage is even trickier. That’s why it’s important to keep things clean, simple and obvious to the user as to “why” they should click that ad or at least take note of your messaging.

Are you ready for some football (through the eyes of a designer)?!

Thu, Jan 29, 2015
Michigan Stadium

Michigan Stadium

One of my favorite fall activities is watching college football! There’s a crispness in the air. You’re free to don a warm cozy hoodie bearing the name of your favorite team. Those glorious pitchers of cold beer never seem to end. Aaahh…

Being a Michigan native, we’re each born and bread to be either a University of Michigan fan or a Michigan State fan. I’m happy to be part of a household that claims U of M!

Our clients help make CSG a 10!

Mon, Jan 19, 2015
awards_14_isa_ads_zoom

ISA 2014 Sign Expo Advertising Campaign

We are excited to announce the success of so many of our campaigns—because that means our clients are successful! Throughout the year, CSG staff post updates and reviews of our clients’ events on our blog and social media channels, showcasing innovative strategies in marketing and design, as well as operations and strategy. CSG clients have accomplished a lot in 2014 and we are thrilled to share the results of several awards competitions with them.

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Vision Expo Boutique Mailer

What’s in a font? Matt tells all…

Tue, Dec 16, 2014

Everything seems to eventually evolve and Web fonts are no exception, especially with the emergence of Google’s freely-available, no-restrictions font library. It’s been around for awhile now, but not everyone is aware of it.

For the longest time, text on screen all looked the same except for maybe the size, color and weight (normal or bold). It was boring, tiresome and downright uninspiring. As with print design, type is crucial to an effective campaign.