Posts Tagged ‘branding’

How do you mash up?

Thu, May 5, 2016

The word “advertainment” continues our long social tradition of combining two unique words when we discover they support and/or magnify each other positively. This concept may have started years ago with “brunch,” long before we even knew we were “hangry,” and continues today to describe innovative changes across the social, political, and business spectrum. My personal favorite word mash-up refers to the delicious, soul-enriching merger between the terms chocolate and peanut butter, which has come to be known as “Reese’s.” 🙂 Red-Bull-Advertainment

Romeo and Ethel, the Pirate’s Daughter

Wed, May 18, 2011

What’s in a name? That which we call a rose by any other name would smell as sweet. But seriously folks, names are important. We visualize things and sometimes even conjure up the memory of tastes and smells based on what something is called. Names can help shape someone’s personality or brand, or can be used in…how shall I put this…completely “unique” ways that have many of us guessing at the mental stability of said namers. What am I talking about? For one, this article I came across on Mashable that discusses how people are naming their kids “Facebook,” “Batman” and, oh-my-goodness-they-did-not, yup-they-did, “Like.”