Posts Tagged ‘augmented reality’

Taking a Sassy Selfie Look at A Successful Trade Show

Sun, May 14, 2017

I just got back from Las Vegas and the 2017 ISA Sign Expo and now we all need a rest! It’s hard work putting on a smashing, record-hitting, successful show. But well worth it. The excitement and energy you feel onsite is palpable. It’s why conferences and trade show work and why professionals from all types of industries attend and exhibit in them.

The 2017 ISA Sign Expo was a sold-out event at Mandalay Bay hosting more than 20,000 sign, visual, and graphics professionals from across the globe. There were rockin’ parties, packed education sessions, and happy exhibitors with cutting-edge technology that you and I see every day in our lives wherever we go.

Today’s reality? Content is virtually everywhere.

Mon, Jun 6, 2016

Another Spring brought yet another spectacular NAB Show®! This year, the Show brought another impressive 103,000 media and entertainment professionals to Las Vegas from every corner of the globe.  NAB16

All the hype surrounded the booming Virtual and Augmented Realities and 360 Video. With its own dedicated pavilion on the Show Floor, it’s easy to see that this trend is quite a big deal and here to stay. VR and AR are impacting (and being adopted by) all industries, not just the entertainment space. From mission-like training for military to young surgeons practicing surgery techniques to in-home entertainment, this medium is just out of this world! Within the pavilion, you could see 360 cameras, the latest VR headsets, stitching software and much more.

Print Sprints into the Future

Thu, Jul 21, 2011

Augmented reality?. . .QR codes? . . . polyester paper? The world of printing has certainly been changing in the last few years. There are new tools, new products and new applications popping up steadily. I attended a free seminar recently that reminded me that we all have to keep our marketing eyes peeled so we don’t fall on our typefaces. Here are a few of the trends we need to take into consideration as we plan our campaigns.