A Fun and Innovative Way to Drive Trade Show Booth Traffic

Mon, Dec 5, 2016

There are a lot of ways exhibitors can drive engagement at their booth – but today, I wanted to share a genius idea I saw at LEND360 at their event in Chicago earlier this year.

As I was walking through the exhibit hall, I noticed that one of the exhibitors, DSi (Dragnet Solutions, Inc.) always had a line of people “waiting” outside their  booth. When I went to check in and see what they were offering (a free puppy perhaps), I realized that it was better than a free puppy. They had something far more engaging. caricature

Hurricanes shmuricanes. IBEX overcomes weather emergencies and has very successful conference.

Tue, Nov 29, 2016

Too close or not too close? How do you handle the additional distractions of an approaching hurricane on your year-long, hard-planned trade event? Our client, the International BoatBuilders’ Exhibition and Conference, faced the tough decision of whether or not to shut their show down early in Tampa this past October as Hurricane Matthew turned our media into a 24-hour hurricane watch and hundreds of thousands of Florida and East Coast residents evacuated their homes for safer shores. hurricane-matthew-path While Tampa was secure from the spiraling threat of the hurricane, a boating show such as IBEX was packed with both exhibitors and attendees who needed to get back to boarding their homes and evacuating their businesses and families.

Synchronizing your designs is our new Mistress of Ceremonies, Jen Mercer

Tue, Oct 25, 2016

Our newest designer, Jen Mercer, has skated into CSG and added a brand new edge to our design team, not to mention local ice arenas. As a long-time Busby Berkeley* movie fan, I couldn’t be more excited to have a synchronized ice dancer on board. Freestyle with an edge – what more could we want?img_6257sm

(*Oh, please, just the best synchronized-everything choreographer ever – still awe-inspiring after 70 years.)

Q: How did you get started in design?

We’re Hiring!

Tue, Aug 16, 2016

Ever wonder what it would be like to work for CSG? No need to wonder any longer. We are hiring!

We are looking for a marketing coordinator to support the account team in a variety of ways. Key responsibilities to include:

  • Coordinating and managing client web sites to include writing and uploading content, pulling web analytics/reports for review
  • Writing, formatting, distributing and tracking client emails
  • Trafficking media placements for select clients
  • Word Press experience a bonus

CSG’s resident executioner of production.

Thu, Aug 4, 2016

Executioner, trafficker, collaborator – CSG employee Marybel Sotomayor sounds like a toughie, and she is, but only when it comes to print production. As our Production Coordinator, she assists in proofreading and editing various stages of CSG documents and page layouts, opening new jobs, and creating and updating production schedules. She also collaborates with colleagues and clients, and other supreme powers, and executes a host of tasks. And she can do all this in English or Spanish with equal ease.Marybel3

Q: You’ve lived and worked in quite a variety of places: Puerto Rico, Miami, Orlando, the Florida Keys, Virginia, do you still enjoy travel?

How Snapchat Is Evolving in the Event Marketing World

Fri, Jul 22, 2016

Snapchat is considered one of the most popular media outlets out there with more than 100 million daily active users.the-13-snapchat-stars-everyone-should-be-watching

With this effective social media platform, users can send short posts, images and videos to selected recipients. When viewing a Snapchat, the content can be viewed for no more than 10 seconds. Once viewed, the snap will move down to your “All Stories” list where you can replay it as many times as you want within 24 hours until it goes into a “self-destruct” mode and disappears forever.

Today’s reality? Content is virtually everywhere.

Mon, Jun 6, 2016

Another Spring brought yet another spectacular NAB Show®! This year, the Show brought another impressive 103,000 media and entertainment professionals to Las Vegas from every corner of the globe.  NAB16

All the hype surrounded the booming Virtual and Augmented Realities and 360 Video. With its own dedicated pavilion on the Show Floor, it’s easy to see that this trend is quite a big deal and here to stay. VR and AR are impacting (and being adopted by) all industries, not just the entertainment space. From mission-like training for military to young surgeons practicing surgery techniques to in-home entertainment, this medium is just out of this world! Within the pavilion, you could see 360 cameras, the latest VR headsets, stitching software and much more.

Warning! Professional advisory—content suitable only for smart trade show professionals.

Wed, May 25, 2016

What does it take to have your show reach near record-breaking numbers? That is the magic bullet question for all trade show professionals. There are so many variables, it’s hard to make guarantees, but what we do know is that amazing, creative designs combined with hard-hitting messages rolled up into a program that delivers value is a great start.
signexpo2016

Meet Matt Hamilton. Where technology intersects great design.

Tue, May 10, 2016

Matt Hamilton has been one of the linchpins of CSG Creative since October 2006, almost ten glorious years. As CSG’s Director of Digital Design, he is responsible for digital projects, presenting creative and for everything else that is thrown at him. His broad background and natural flexibility mean he can dive into any kind of project.matt meet the team

Q: Matt, how did you get started in design?

How do you mash up?

Thu, May 5, 2016

The word “advertainment” continues our long social tradition of combining two unique words when we discover they support and/or magnify each other positively. This concept may have started years ago with “brunch,” long before we even knew we were “hangry,” and continues today to describe innovative changes across the social, political, and business spectrum. My personal favorite word mash-up refers to the delicious, soul-enriching merger between the terms chocolate and peanut butter, which has come to be known as “Reese’s.” 🙂 Red-Bull-Advertainment