‘Branding’ Archives

CSG Clients Shine This Awards Season

Wed, Dec 21, 2016

We are thrilled that 2016 honors CSG and our clients with 14 winning entries in two competitions!

And while receiving honors is a rewarding, our greatest satisfaction is getting results. Collaboration with our clients and passion to exceed expectations enables CSG to provide award-winning service to our clients.

With these creative projects, each client’s event shines as the premier event in their industry with strong attendance and growing revenue for their association.

The following are the clients, projects and categories of the entries that brought home awards.

NAB Show Chuck Lorre Ad


Warning! Professional advisory—content suitable only for smart trade show professionals.

Wed, May 25, 2016

What does it take to have your show reach near record-breaking numbers? That is the magic bullet question for all trade show professionals. There are so many variables, it’s hard to make guarantees, but what we do know is that amazing, creative designs combined with hard-hitting messages rolled up into a program that delivers value is a great start.

How do you mash up?

Thu, May 5, 2016

The word “advertainment” continues our long social tradition of combining two unique words when we discover they support and/or magnify each other positively. This concept may have started years ago with “brunch,” long before we even knew we were “hangry,” and continues today to describe innovative changes across the social, political, and business spectrum. My personal favorite word mash-up refers to the delicious, soul-enriching merger between the terms chocolate and peanut butter, which has come to be known as “Reese’s.” 🙂 Red-Bull-Advertainment

Delivering the Promise of New, Now, NEXT at IAAPA Attractions Expo 2015

Thu, Jan 14, 2016

IAAPA Attractions Expo 2015 was the place to be to source what’s new, learn about what’s trending now, and get ready for what’s next in the attractions industry.

The show did not disappoint – the second largest show in IAAPA history brought together more than 32,900 attendees from more than 120 countries.IMG_4023

When we develop our core creative for our clients, we know the designs need be versatile. We use it in print and digital applications, but equally important, the client needs to be able to make it come to life on site.

CSG Clients Steal the Show!

Tue, Dec 22, 2015

It’s awards season again, and we are thrilled to announce that CSG and our clients have come away with 16 winning entries in three competitions! awards_16_aapa_website_zoomAnd while winning awards is wonderful, our main objective is always to collaborate with our clients to stage successful shows with strong attendance and to grow revenue for their associations. With these creative projects, our clients were able to bring in new attendees and members and enhance their brands in the marketplace. The following are the clients, projects and categories of the entries that brought home awards.

IAEE Art of the Show

I Spy the CIA’s Style Guide

Tue, Aug 26, 2014

Help me, CIA, please — how did your writers’ style guide get to be the hottest link on the Internet? As a proofreader, I wish the various style guides our clients produce could get this much attention. But instead, every Tom, Dick and Boris on the Internet is poring over this link to the CIA’s style guide for its in-house writers: http://www.scribd.com/doc/233259974/Directorate-of-Intelligence-Style-Manual-Writers-Guide-for-Intelligence-Publications-Eighth-Edition-2011. I’ll bet my whole stack of red pencils that you’re yawning just looking at all that verbiage. But wait, there’s more! Their style guide is 190 pages long; in spite of that, gazillions of spy buffs are taking note of it. I’m sorry to say that sometimes our clients’ guides languish unread even though they have only a few pages of brilliant and helpful guidance. DI_Style_Manual_Page_001

If Your Trade Show Was a Cocktail …

Wed, Jul 30, 2014

At one of our last client meetings, we were bringing together a large group of stakeholders from various internal departments. We’re talking a meeting of nearly 20 company executives who touched the event, but didn’t necessarily work with each other closely on a daily basis. Clearly, an ice breaker was needed.

Our solution? Find a common denominator. We settled on alcohol. J We kicked off the meeting with breakfast and mimosas to set the right mood.

We had sent out the following question to all meeting participants in advance, as “homework”.

If your trade show was a cocktail, what would it be?

We’re So Excited!

Thu, Jun 20, 2013

Yesterday, our work for the 2013 ISA International Sign Expo was recognized with an Expo Magazine E.X.C.I.T.E. Award for Best Marketing Campaign.


We were equally thrilled to be included as a finalist in the Best Marketing Collateral category for a piece we did for the International Vision Expo.


There’s nothing more EXCITING than working collaboratively with our clients and getting recognized for our efforts!

How to Throw a Wicked-good Show: Paht 2.

Fri, Jul 13, 2012

In my last post (that would be Paht 1 of the NAA Bahston conference recap), I talked about some of the elements of what makes the National Apartment Association’s Education Conference & Exposition such a huge success year after year. Other than my illuminating and unparalleled messaging that persuades the masses to register immediately or they will become as outdated as the 8-track tape (for those born after 1980 you may need to Google what that means), NAA also delivers on product and customer service. All of these elements combined plus innovative thinking is what makes this event such a hit. The first five I discussed last time, so here are the rest.

How to Throw a Wicked-good Show: Paht 1.

Wed, Jul 11, 2012

Every show we promote has something special, something unique. And even though there are many standard and fundamental elements that go along with any event, each show has a personality of its own. It’s what makes this job interesting. We love our jobs because we get to be part of this exciting industry and help create experiences that are enjoyed by millions of professionals each year. And just to toot our horn for one little second, there is a big advantage to partnering with an agency that specializes in marketing trade shows—that would be us—CSG Creative. Staying on top of the trends in this industry and seeing firsthand a lot of creative ideas at numerous shows allow us to share that brilliance with our clients.