‘Photography’ Archives

Put Your Best Face Forward

Mon, Aug 18, 2014

Now more than ever, since we’ve entered the era of LinkedIn, online personas are extremely important to your professional brand.  Some may say that a polished headshot is as key to your professional growth as a well-done cover letter and resume.

Here are some tips for putting your best face forward:

1. Make sure your headshot is professionally lit.

2. Keep clothing simple. Mid-tone colors work best. Avoid busy patterns that can distract from your face and avoid whites which tend to wash you out.

3. Make sure you feel at ease with the photographer you choose. If you are not comfortable, that will translate to the photograph.

Hocus Focus – Make Magic with Your Tradeshow Pix

Mon, May 2, 2011

Photographs can speak more authentically to the viewer about an event experience, not just offer a visual history of the event. Don’t waste the promotional opportunity:  look beyond the usual “ribbon cutting” shots, crowded exhibit hall aisles, awards recipients, keynote addresses, networking and education activities.

Let your photos grab the viewers and pull them into the picture. The pictures should say, “Don’t just let me tell you about what a great show it is, see for yourself! Look at those crowds. Look at those smiling faces. Don’t you want to be a part of that excitement?”   Here are some suggestions that you might consider: