‘Tutorials’ Archives

Snapchat 101

Mon, Mar 13, 2017

Don’t lower your peace-signed fingers in shame — as one of the fastest-growing social networks, Snapchat has become ubiquitous since its launch just five years ago, and is now making headlines for its recent IPO. While the app’s opening price is going through some ups and downs, one thing is certain: the game just heated up between the Snapchat and rivals Facebook and Twitter. Snapchat is known for its easy and often hilarious way to communicate with friends and family – as Snapchat says it, “second only to hanging out face-to-face.”

A New Super Smartphone Battery that’s Faster than a Speeding Bullet

Tue, Dec 8, 2015

Depending on how much you use your phone, most people’s batteries won’t last a full day without charging it. I know it can be frustrating to charge especially when it’s about to die – it’s agonizing for me just waiting for my phone to increase 3% in 20 minutes.

Well our smartphone prayers have been answered! There’s a new product on the way called, Huawei. Huawei is a new, fast-charging battery capable of charging 10 times faster than an ordinary charger. The batteries were developed by the Huawei-owned Watt Lab, and were demonstrated in Japan last week.Screenshot-19

A labor of love.

Thu, Sep 3, 2015

Happy Labor Day! I remember as a young lady being either really excited, or a little sad, by the Labor Day weekend — and I never knew which I would be until the weekend arrived. A reunion with girlfriends, the end to summer boredom and a chance to see the cute boy I was crushing on definitely made me happy, but the prospect of schoolwork and the endless chore of raking leaves around our family home always generated a few frowns. download

What fencing has to do with marketing, and other weird terminology you need to know.

Fri, Jul 17, 2015

Some days it feels as though cutting-edge marketing strategies shift as much as the sands on the beach. And while there are always tried and true fundamental marketing strategies that should never be abandoned, there are always unique twists and tactics we employ to increase engagement and close sales.

Some of you may be hearing your CSG account executives discuss various mobile and digital marketing strategies and shaking your heads at the Greek-sounding terminology. Below are just a few common terms with brief definitions you can use as a handy reference tool. And when I call you next week to discuss options for your next campaign, you can sound uber intelligent when telling me, “Hey Dawn, let’s try some geofencing for 2016!”

Research – With Attitude!

Tue, Jun 9, 2015

I recently had the honor of speaking at Trade Show Executive’s Fastest 50 program in Chicago. The Program honors the Fastest 50 growing trade shows in North America in categories such as attendance growth (congrats to our own IBEX who was ranked #2!), exhibit sales, net square feet growth, etc.

My presentation discussed an exciting and highly relevant research approach we’ve been using known as attitudinal segmentation. I definitely think we are on to something — the morning’s featured keynote speaker discussed the same type of segmentation methodology, which he referred to as “nodes.” I appreciated the “lay-up” for my own presentation! Thanks Nicholas Webb.

MSX 2015 a WIN for Amateur Racing

Fri, Mar 6, 2015

The North American Motorsports Expo (MSX) just completed its second annual show, held in Charlotte, NC. Despite an ongoing nasty winter that is impeding travel and generally keeping the public indoors, MSX managed to pull off a strong two-day event giving amateur racers access to products and seminars they wouldn’t experience anywhere else.msx

MSX attracts amateur racers from multiple sports including road racing, solo/autocross, PDX, hill climb, time trials, rally, and rally cross. This year’s show unified all of these sports giving them an opportunity to compete against one another in the MSX Grand Prix “Put Up or Shut Up” Challenge. The challenge was a karting race, and more than 50 racers competed in the event.

What makes an effective web ad?

Wed, Mar 4, 2015

According to Google Adsense the most successful Web advertisement sizes are:

  • 336×280 Large Rectangle
  • 300×250 Medium Rectangle
  • 728×90 Leaderboard
  • 160×600 Wide Skyscraper

It can be a bit of an art-form trying to capture a user’s attention enough to pull them away from the content they came for, and getting them to engage is even trickier. That’s why it’s important to keep things clean, simple and obvious to the user as to “why” they should click that ad or at least take note of your messaging.

#Trending: Tailor Your Tweets with New Twitter Updates

Tue, Feb 24, 2015

Social media is now mandatory for businesses. At CSG, we are always trying to keep pace with the evolving social media landscape as it becomes an increasingly valuable tool that we use to not only promote our clients’ businesses, but also our own.

Recently, Twitter rolled out several new updates for 2015 that will allow for marketers to tailor their messaging directly to their target audience(s) and increase the value of their social strategies.

Five Things to Do to Make Sure Your Event Fails

Tue, Feb 17, 2015

Most of the time we promote our businesses and events by sending out positive messages about learning best practices and taking home ground-breaking innovative ideas. For the most part, it works—it’s what we aspire to. But sometimes a scare tactic can break through the communications noise and get you to stop in your tracks. If you’re reading this based on the title, then my point is made.

Here are five big mistakes that will have you sitting in the land of status quo or, worse, wondering why your competitors are creating “Happy” videos.

A Day in the Life with Diane Tiberio.

Tue, Feb 3, 2015

We’re back with another installment of “A day in the life,” a series of interviews with our clients. We want to share a bit about the professionals we work with in order to showcase the wonderful variety of skills and experiences that the people who work in the events industry bring to the table.

I recently sat down with our client Diane Tiberio, Director of Conference & Marketing with Reed Exhibitions, to ask her about her job, some of her challenges, and of course, what super power would she want to possess.