‘Marketing Tips’ Archives

Postal Rates Take a Small Climb in January 2018

Wed, Dec 13, 2017

The U.S. Postal Service has new pricing planned for the New Year, but with single-penny increases per piece, it won’t break the bank for most. Coming January 21, 2018, the current price of mailing will see a 1.9% increase overall.

Here’s the lowdown:

  • First-class (“Forever”) stamp will increase from $0.49 to $0.50 each
  • Postcards will increase from $0.34 to $0.35 each
  • Metered letters on the rise from $0.46 to $0.47 each

As always, contact your agency liaison or mail house representative to get specific postage estimates in order to adjust your postage budgets accordingly for the year.

Three Ways to Turn Your Giveaways into Real Takeaways

Tue, Nov 28, 2017

With the busy fall trade show season nearly complete for many of our clients, we wanted to take a moment to share some best practices when it comes to promotional products given out at trade shows. Giveaways like pastries have been used for years to draw attention, foster goodwill, and spark meaningful conversations with potential clients and customers. (If you’ve been swayed by swag and found a profitable solution for your company, we’ve got some tips on how to get your team onboard for the change.)

Everybody likes free stuff — some even plan their trips around snagging swag — but many promotional products are given out freely and without qualification.

Taking a Sassy Selfie Look at A Successful Trade Show

Sun, May 14, 2017

I just got back from Las Vegas and the 2017 ISA Sign Expo and now we all need a rest! It’s hard work putting on a smashing, record-hitting, successful show. But well worth it. The excitement and energy you feel onsite is palpable. It’s why conferences and trade show work and why professionals from all types of industries attend and exhibit in them.

The 2017 ISA Sign Expo was a sold-out event at Mandalay Bay hosting more than 20,000 sign, visual, and graphics professionals from across the globe. There were rockin’ parties, packed education sessions, and happy exhibitors with cutting-edge technology that you and I see every day in our lives wherever we go.

An All New Event for Exhibitors – The SHOT Show Expands Its Brand

Tue, Feb 28, 2017

It started with a few simple questions – How can we deepen the industry support our show already provides? How can we grow show revenue on a sold-out show? What can we do with some of the companies on our exhibit wait list? The end result was an all-new event and an expanded brand for the Shooting, Hunting and Outdoor TradeshowSM (SHOT Show).

The day before the 2017 SHOT Show opened, their new event, the SHOT Week Supplier Showcase, invited industry suppliers to participate in a one day showcase highlighting the materials and equipment needed for the SHOT Show’s own exhibitors (industry manufacturers) to make new products. The target attendee base – the SHOT Show exhibitors – were already traveling to the show, so the attendance base was built in!

U.S.P.S. Announces Changes for 2017

Fri, Jan 20, 2017

Stop me if you’ve heard this before: first-class postage rates are going up. But nothing too drastic! The U.S. Postal Service announced changes affecting first-class, standard and non-profit mail that went into effect Jan. 22, 2017.

Here are highlights of some of the changes:

  • First-class stamp increased from $0.47 to $0.49 a piece
  • First-class flats increased from $0.94 to $0.98, each addl oz. costs $0.21
  • Postcard rates will remain the same at $0.34
  • What was known as “Standard” mail (formerly “Bulk”) is now being referred to as “Marketing Mail” by U.S.P.S.

How Snapchat Is Evolving in the Event Marketing World

Fri, Jul 22, 2016

Snapchat is considered one of the most popular media outlets out there with more than 100 million daily active users.the-13-snapchat-stars-everyone-should-be-watching

With this effective social media platform, users can send short posts, images and videos to selected recipients. When viewing a Snapchat, the content can be viewed for no more than 10 seconds. Once viewed, the snap will move down to your “All Stories” list where you can replay it as many times as you want within 24 hours until it goes into a “self-destruct” mode and disappears forever.

Warning! Professional advisory—content suitable only for smart trade show professionals.

Wed, May 25, 2016

What does it take to have your show reach near record-breaking numbers? That is the magic bullet question for all trade show professionals. There are so many variables, it’s hard to make guarantees, but what we do know is that amazing, creative designs combined with hard-hitting messages rolled up into a program that delivers value is a great start.
signexpo2016

How do you mash up?

Thu, May 5, 2016

The word “advertainment” continues our long social tradition of combining two unique words when we discover they support and/or magnify each other positively. This concept may have started years ago with “brunch,” long before we even knew we were “hangry,” and continues today to describe innovative changes across the social, political, and business spectrum. My personal favorite word mash-up refers to the delicious, soul-enriching merger between the terms chocolate and peanut butter, which has come to be known as “Reese’s.” 🙂 Red-Bull-Advertainment

Case Study: Expanding Event Audiences into New Market Segments

Fri, Feb 26, 2016

To learn from our strategic marketing campaigns, CSG Creative team members conduct a thorough post-show analysis after each of our events. We then often write up case studies on one or two challenges we faced during the campaign. This helps us understand how we can continue to improve and highlight our successes. This past Fall, the American Gear Manufacturers Association (AGMA) produced Gear Expo 2015, a show that continues to grow, but not without some critical thinking on all sides—operations, sales, marketing, customer service, and education, to name a few. Location, timing, market conditions, marketing campaign efforts, etc., must all work at peak efficiency to keep bringing in the crowds and exhibitors. Below is a snap shot from a case study from the marketing prospective.DSC_0505sm

2016 SHOT Show – Trifecta of Success

Tue, Feb 9, 2016

Excited attendees, thrilled exhibitors and intrigued media — that’s what our client, The Shooting, Hunting, and Outdoor Trade ShowSM (SHOT Show®) and Conference, achieved at their show this past January.

With a packed, sold-out show floor and an exhibit wait list that often takes years to gain show entry, the SHOT Show discovered a unique, very successful way to introduce new exhibitors, the NEXT Pavilion. This kiosk pavilion was simple with no booths, no set-up and no large product shipments. Instead, it included a table top, exhibitor logo sign and a salesperson.