‘Social Media’ Archives

Snapchat 101

Mon, Mar 13, 2017

Don’t lower your peace-signed fingers in shame — as one of the fastest-growing social networks, Snapchat has become ubiquitous since its launch just five years ago, and is now making headlines for its recent IPO. While the app’s opening price is going through some ups and downs, one thing is certain: the game just heated up between the Snapchat and rivals Facebook and Twitter. Snapchat is known for its easy and often hilarious way to communicate with friends and family – as Snapchat says it, “second only to hanging out face-to-face.”

How Snapchat Is Evolving in the Event Marketing World

Fri, Jul 22, 2016

Snapchat is considered one of the most popular media outlets out there with more than 100 million daily active users.the-13-snapchat-stars-everyone-should-be-watching

With this effective social media platform, users can send short posts, images and videos to selected recipients. When viewing a Snapchat, the content can be viewed for no more than 10 seconds. Once viewed, the snap will move down to your “All Stories” list where you can replay it as many times as you want within 24 hours until it goes into a “self-destruct” mode and disappears forever.

Instagram – Is it in your marketing toolbox?

Mon, Oct 26, 2015
minion collage

Minions on their way to the Villian-Con. Marketers could get attendees to showcase their adventures.

From my agency experience, Instagram tends not to be one of the “go-to” channels for marketing and advertising efforts. Sure, it’s in the toolbox, but it certainly isn’t as heavily utilized as it should be. Why? As a Millennial, I can say my Instagram App icon is starting to burn a hole on my iPhone screen.  So why aren’t marketers jumping on this?

#Trending: Tailor Your Tweets with New Twitter Updates

Tue, Feb 24, 2015

Social media is now mandatory for businesses. At CSG, we are always trying to keep pace with the evolving social media landscape as it becomes an increasingly valuable tool that we use to not only promote our clients’ businesses, but also our own.

Recently, Twitter rolled out several new updates for 2015 that will allow for marketers to tailor their messaging directly to their target audience(s) and increase the value of their social strategies.

My thoughts on the article: “I Liked Everything I Saw on Facebook for Two Days. Here’s What It Did to Me”

Thu, Aug 14, 2014

I saw this article circulate on Facebook last week (ironic, right) and found it very fascinating.

I think like most people I have a love/hate relationship with Facebook. I love seeing updates and photos from friends and family. I like getting updates from the news, celebs, and finding interesting articles/quizzes (oh those quizzes, they get me every time!). However, I hate the nasty political fights, sad stories, and if I am being truly honest, I hate how sometimes I get jealous of people I know who seemingly have the perfect life (at least that’s what it looks like online). It’s a double-edge sword and one that I try to keep in check.

New Study Reveals the Best Length for a Post Is…

Tue, Apr 22, 2014

We are often asked to share our knowledge of best practices in email subject lines, layouts, social media posts, ads, brochures and more. More often than not, we end up with too much copy. Why? Maybe people are afraid of white space or feel they need to promote everything at every opportunity.

My advice? Go against your natural instincts. Brevity and relevance are keys to success. Onsite materials  and web sites are where you want to post all the information anyone needs. Most everything else should have a targeted purpose. Be brief. Be amazing. Stand out in the noisy market by lowering your volume….of words that is.

I’m pleased to InstaMeet you.

Wed, Feb 12, 2014

I’m going to state a claim here and now. Face-to-face meetings will never go away. Our human nature makes us want to congregate, to see each other in person. Communication is mostly non-verbal so our intentions and emotions are seen only when we can meet live.

That’s great news for our trade show industry and our clients! There has been a growing trend of concern over social media’s impact on conferences. But, regardless of how much they text or communicate online, I believe even our millennial generation has the need to assemble in groups and meet in person with potential partners and friends.

Let the Pinning Begin!

Tue, Feb 28, 2012

To be honest, we’ve got some individuals here at CSG who are already quite addicted to Pinterest. Though we’ve been using the site for months, we felt it was time to take our interest to the next level — so CSG has created a Pinterest page. We’re excited to put this phenomenon to work to ignite creativity, find fresh ideas and, of course, benefit our clients.

In Your Face – Client Meetings versus Social Media

Thu, Sep 29, 2011

Are you still relying on face-to-face marketing or are you totally caught in the virtual web? While the debate rages on regarding which is the most effective, a lot of us in marketing continue to work at helping our clients strike a balance between the two avenues, both of which are effective routes to achieving sales goals. Whenever the next new thing arrives in the business world, there’s invariably a tendency to toss the baby out with the bathwater, but often people come to realize that integration and partnership between the old and the new is the best approach. This is especially true with such powerful approaches as personal interaction on the one hand and the unlimited possibilities of virtual communication.

How to Market Like a Viking

Thu, Jul 14, 2011
I just got back from the land of the Vikings with some fun friends. We toured through Iceland and were in constant awe at the endless beauty. Upon first reflection, I found the people of Iceland to be very friendly, the land to be a mixed bundle of topography, and the water and air as clean as it gets.

Many people have asked me, “What made you want to go to Iceland?” “Because it looked really cool,” I reply. As a marketer, I have to say that the Icelandic people have done a really good job at marketing themselves. And let’s be clear—I mean the whole package—from product and promotion to delivering on promises, to sheer dumb luck. Yes, I include dumb luck because in this day and age, you never know what’s going to go viral. For example, in 2010 an unpronounceable volcano erupts and catches the eyes of the world because it stops air traffic and we get to see journalists sound stupid trying to pronounce Eyjafjallajokull. One very savvy journalist said, “In America, we pronounce it volcano.” Funny. In case you’re interested, it’s pronounced: Eh ya—fee yaht lah—yo koot.