‘General’ Archives

CSG Wins Gold — and Much More

Thu, Feb 8, 2018

It’s Award Season and we’re showing off the “hardware.”

It’s awards season again, and we are thrilled to announce that CSG’s client projects have come away with many winning entries in three competitions!

And while winning awards is wonderful, our main objective is always to collaborate with our clients to develop creative strategies and innovative tactics designed to elevate their brands, their events and association marketing initiatives.

The following are the clients, projects and categories of the entries that brought home awards.

 


American Graphic Design Awards

Politics, Schmolitics — Super Bowl Ads This Year Win Out with Humor

Tue, Feb 6, 2018

Shock, humor, emotion — Sunday’s close Super Bowl game had us (and 100 million other viewers!) glued to the edge of our seats. And Sunday or not, our marketer minds were still tuning in as we took stock of our favorite Super Bowl commercials, and the ones that sent us scurrying for snack breaks instead.

Last year you might remember several ads paying homage to the nation’s immigrant roots and giving nods to civil rights movements. Super Bowl 2018 sang a different tune, with ads taking on a lighter tone as politics took a back seat in favor of some good ole’ humor. (Dodge Ram, take note!)

Hitting the Barre with Courtney Lopes

Mon, Dec 18, 2017

Our newest designer, Courtney Lopes, has pliéd her way into CSG and added a keen eye to our design team, not to mention local barres (hey it’s different kind of happy hour!) This Montclair, VA native brings a host of artistic abilities with over 10 years of design experience and an impressive repertoire of adorable family pictures and videos.

Q: What is something you can’t live without?

Postal Rates Take a Small Climb in January 2018

Wed, Dec 13, 2017

The U.S. Postal Service has new pricing planned for the New Year, but with single-penny increases per piece, it won’t break the bank for most. Coming January 21, 2018, the current price of mailing will see a 1.9% increase overall.

Here’s the lowdown:

  • First-class (“Forever”) stamp will increase from $0.49 to $0.50 each
  • Postcards will increase from $0.34 to $0.35 each
  • Metered letters on the rise from $0.46 to $0.47 each

As always, contact your agency liaison or mail house representative to get specific postage estimates in order to adjust your postage budgets accordingly for the year.

Meet Adventurer, Katya Sovich!

Thu, Jun 1, 2017

“Adventurous” is both the keyword and modus operandi of our newest designer, Katya Sovich. Originally from St. Petersburg, Russia, she earned her M.A. degree in Linguistics and Cross-Cultural Communications at university there. But then she set off on two of her biggest adventures and changed both her career and her homebase: she is now happily married and ensconced in a graphic design career in Virginia – a world away.

Q: Coming to the U.S. was a quite an endeavor. How did that come about?

Michelle Lee – Which Twin Is Our New Hire?

Wed, Apr 12, 2017

Michelle Lee is a brand new hire in a brand new position at CSG – that of marketing coordinator, supporting all of the account executives and their clients. She is also an identical twin. Can you guess which of the above mirror images is our employee? Read on! And be alert – she and her sister Lara like to pull classic twin identity switches on the unsuspecting. The surprising thing to them is that people are fooled even when they don’t try to mimic each other at all, even now when they have completely different hair colors!

Ahoy There, Katie Parlin!

Tue, Jan 31, 2017

Katie Parlin, our newest Account Executive, comes to CSG with amazing credentials and, even better, a boat! She and her husband spend most weekends on their power boat relaxing and exploring Chesapeake’s waterways and history-rich towns while keeping a sharp eye on their toddler son. She is a Cum Laude graduate of SUNY Oswego, where she studied graphic design, and a graduate of the master’s program in Business Administration at the University of Washington. She has 10+ years of experience in integrated marketing campaigns, brand management, cross-functional communication and multidisciplinary teamwork – she’s ready to cruise right into the CSG waters.

U.S.P.S. Announces Changes for 2017

Fri, Jan 20, 2017

Stop me if you’ve heard this before: first-class postage rates are going up. But nothing too drastic! The U.S. Postal Service announced changes affecting first-class, standard and non-profit mail that went into effect Jan. 22, 2017.

Here are highlights of some of the changes:

  • First-class stamp increased from $0.47 to $0.49 a piece
  • First-class flats increased from $0.94 to $0.98, each addl oz. costs $0.21
  • Postcard rates will remain the same at $0.34
  • What was known as “Standard” mail (formerly “Bulk”) is now being referred to as “Marketing Mail” by U.S.P.S.

We’re Hiring!

Thu, Dec 22, 2016

Ever wonder what it would be like to work for a creative, innovative marketing and design agency? No need to wonder any longer. We are hiring!

CSG Creative is seeking a full-time Production Manager to join our team of dedicated professionals. This position is responsible for procuring print and mail services, monitoring job schedules/timelines, assisting with agency workflow and quality control and maintaining vendor relations.

Ideal candidate has 3-5 years of print production experience with direct mail. Must be detail-oriented with strong organizational and communication skills. Ability to multi-task and meet deadlines. Proficiency in Microsoft Word and Excel a must; must have expert knowledge of U.S.P.S. mailing requirements, restrictions and postal classes; familiarity with an online tracking software system preferred; agency experience preferred. THIS IS NOT A GRAPHIC DESIGNER POSITION.

CSG Clients Shine This Awards Season

Wed, Dec 21, 2016

We are thrilled that 2016 honors CSG and our clients with 14 winning entries in two competitions!

And while receiving honors is a rewarding, our greatest satisfaction is getting results. Collaboration with our clients and passion to exceed expectations enables CSG to provide award-winning service to our clients.

With these creative projects, each client’s event shines as the premier event in their industry with strong attendance and growing revenue for their association.

The following are the clients, projects and categories of the entries that brought home awards.

NAB Show Chuck Lorre Ad

ART OF THE SHOW