‘Clients’ Archives

Case Study: Expanding Event Audiences into New Market Segments

Fri, Feb 26, 2016

To learn from our strategic marketing campaigns, CSG Creative team members conduct a thorough post-show analysis after each of our events. We then often write up case studies on one or two challenges we faced during the campaign. This helps us understand how we can continue to improve and highlight our successes. This past Fall, the American Gear Manufacturers Association (AGMA) produced Gear Expo 2015, a show that continues to grow, but not without some critical thinking on all sides—operations, sales, marketing, customer service, and education, to name a few. Location, timing, market conditions, marketing campaign efforts, etc., must all work at peak efficiency to keep bringing in the crowds and exhibitors. Below is a snap shot from a case study from the marketing prospective.DSC_0505sm

2016 SHOT Show – Trifecta of Success

Tue, Feb 9, 2016

Excited attendees, thrilled exhibitors and intrigued media — that’s what our client, The Shooting, Hunting, and Outdoor Trade ShowSM (SHOT Show®) and Conference, achieved at their show this past January.

With a packed, sold-out show floor and an exhibit wait list that often takes years to gain show entry, the SHOT Show discovered a unique, very successful way to introduce new exhibitors, the NEXT Pavilion. This kiosk pavilion was simple with no booths, no set-up and no large product shipments. Instead, it included a table top, exhibitor logo sign and a salesperson.

Delivering the Promise of New, Now, NEXT at IAAPA Attractions Expo 2015

Thu, Jan 14, 2016

IAAPA Attractions Expo 2015 was the place to be to source what’s new, learn about what’s trending now, and get ready for what’s next in the attractions industry.

The show did not disappoint – the second largest show in IAAPA history brought together more than 32,900 attendees from more than 120 countries.IMG_4023

When we develop our core creative for our clients, we know the designs need be versatile. We use it in print and digital applications, but equally important, the client needs to be able to make it come to life on site.

CSG Clients Steal the Show!

Tue, Dec 22, 2015

It’s awards season again, and we are thrilled to announce that CSG and our clients have come away with 16 winning entries in three competitions! awards_16_aapa_website_zoomAnd while winning awards is wonderful, our main objective is always to collaborate with our clients to stage successful shows with strong attendance and to grow revenue for their associations. With these creative projects, our clients were able to bring in new attendees and members and enhance their brands in the marketplace. The following are the clients, projects and categories of the entries that brought home awards.

IAEE Art of the Show

Aha to the AHI

Thu, Oct 15, 2015

Great pre-planning work by the IBEX team for its 2015 show!

One of the top reasons for attending the International Boatbuilders’ Exhibition and Conference (IBEX) is for marine professionals to be able to meet up and network with one another. It’s their one trade event of the year focused solely on the industry side of recreational marine products, where their attentions are not split among consumers also browsing the show. To help attendees and exhibitors make the most of this opportunity, the IBEX team packed its 2015 show with AHI moments (after-hours interactions).ibex4

Happy Hour Right on the Exhibit Floor

Transforming hearts and grounds.

Fri, Sep 18, 2015

I was onsite on Friday helping @RuppertLandscape with media coverage of their Annual Field Day Event! It was a newsworthy event with Fox, channel 7, and channel 9 shooting footage for their broadcasts. ruperts1

In just one day Ruppert Landscape transformed the grounds of the Armed Forces Retirement Home, known locally as DC’s Old Soldier’s Home. “Field Day” is Ruppert Landscape’s annual community service day that enables the company and its employees to give back to the community, combining charitable giving, training and competition amongst branches. Since 1993, Ruppert Landscape has transformed the grounds of 26 DC Public Schools, Inman Field in Atlanta and Carroll Park in Baltimore.

We’re bonding with a new partner, NACD.

Tue, Jun 2, 2015

Like the perfect chemical compound, CSG Creative and the National Association of Chemical Distributors (NACD) have been bringing together all the elements of success – and we’ve formed quite a bond. OK, enough with the cheesy chemical puns. We are delighted with our new partnership with NACD. It’s been fascinating to learn about the chemical distribution sector, and how they have a role with nearly every product and every industry in the world. Did you know, approximately $31.2 billion of U.S. chemical industry sales are through chemical distributors? That’s a big economic impact! And a majority of NACD’s members are small business owners, so we’re really proud to support these thriving entrepreneurs.

My three favorite innovative strategies from ISA Sign Expo 2015.

Tue, May 12, 2015

ISA Sign Expo 2015 took place in April at the Mandalay Bay Convention Center in Las Vegas and it was another great event produced by the International Sign Association.

What I love about ISA Sign Expo is that every year they make sure to include new, exciting programs for their attendees.

That’s a great tip for everyone to remember! If you want repeat attendance, you need to make sure you add something new and of value to really entice people to come back or at least make sure they have a memorable experience.

CSG Clients Make TSNN Top Trade Shows for 2014!

Mon, Apr 27, 2015

The Trade Show News Network (TSNN) recently released their list of the top 2014 trade shows and we couldn’t be more proud that TEN (yes, TEN!) of our clients are part of the prestigious list.

Please join us in congratulating the following organizers of these industry-leading events:

13 – NAB Show

21 –  SHOT Show

29 – IAAPA Attractions Expo

85 – Vision Expo East

109 – Solar Power International

114 – ISA Sign Expo

123 – Vision Expo West

139 – The International Convention of Allied Sportfishing Trades  (ICAST)

Red-headed leprechauns and the 100K Club.

Fri, Apr 10, 2015

NAB Show 2015 registration is still climbing towards our milestone goal of 100,000 people and everyone here in D.C. is excited about not only reaching, but exceeding the goal.  Think about a group of 100,000 people – it’s like filling a giant college football stadium to its limits! Amazing!