‘Events’ Archives

When a Hurricane Targets Your Event Location — Simply Persevere!

Tue, Oct 17, 2017

It was rough waters for the team at the International BoatBuilders’ Exhibition and Conference (IBEX) leading up to its show this past September 19–21, in Tampa, Florida. Hurricane Harvey had just finished pounding the marine industry in southern Texas. As soon as IBEX weathered that storm, it was faced with Hurricane Irma, which began targeting IBEX’s event location just one week ahead of the show opening in Tampa. With two category 4–5 hurricanes hitting the marine industry within just a few weeks, a big question loomed over IBEX — to cancel or not to cancel?

Taking a Sassy Selfie Look at A Successful Trade Show

Sun, May 14, 2017

I just got back from Las Vegas and the 2017 ISA Sign Expo and now we all need a rest! It’s hard work putting on a smashing, record-hitting, successful show. But well worth it. The excitement and energy you feel onsite is palpable. It’s why conferences and trade show work and why professionals from all types of industries attend and exhibit in them.

The 2017 ISA Sign Expo was a sold-out event at Mandalay Bay hosting more than 20,000 sign, visual, and graphics professionals from across the globe. There were rockin’ parties, packed education sessions, and happy exhibitors with cutting-edge technology that you and I see every day in our lives wherever we go.

“Ripped from the Headlines”

Tue, Mar 21, 2017

As I headed down to New Orleans (my first time!) for AASA’s National Conference on Education (they’ve been a client for about 10 years – this was my third NCE), I had a profound realization. In 20 years of marketing, I’m not sure I’ve been to a more “timely” event. Less than one month prior, Betsy DeVos was confirmed as the nation’s new education secretary, after an intense political debate and ultimately a 50-50 vote in the Senate, with the Vice President serving as tie-breaker.

An All New Event for Exhibitors – The SHOT Show Expands Its Brand

Tue, Feb 28, 2017

It started with a few simple questions – How can we deepen the industry support our show already provides? How can we grow show revenue on a sold-out show? What can we do with some of the companies on our exhibit wait list? The end result was an all-new event and an expanded brand for the Shooting, Hunting and Outdoor TradeshowSM (SHOT Show).

The day before the 2017 SHOT Show opened, their new event, the SHOT Week Supplier Showcase, invited industry suppliers to participate in a one day showcase highlighting the materials and equipment needed for the SHOT Show’s own exhibitors (industry manufacturers) to make new products. The target attendee base – the SHOT Show exhibitors – were already traveling to the show, so the attendance base was built in!

A Fun and Innovative Way to Drive Trade Show Booth Traffic

Mon, Dec 5, 2016

There are a lot of ways exhibitors can drive engagement at their booth – but today, I wanted to share a genius idea I saw at LEND360 at their event in Chicago earlier this year.

As I was walking through the exhibit hall, I noticed that one of the exhibitors, DSi (Dragnet Solutions, Inc.) always had a line of people “waiting” outside their  booth. When I went to check in and see what they were offering (a free puppy perhaps), I realized that it was better than a free puppy. They had something far more engaging. caricature

Hurricanes shmuricanes. IBEX overcomes weather emergencies and has very successful conference.

Tue, Nov 29, 2016

Too close or not too close? How do you handle the additional distractions of an approaching hurricane on your year-long, hard-planned trade event? Our client, the International BoatBuilders’ Exhibition and Conference, faced the tough decision of whether or not to shut their show down early in Tampa this past October as Hurricane Matthew turned our media into a 24-hour hurricane watch and hundreds of thousands of Florida and East Coast residents evacuated their homes for safer shores. hurricane-matthew-path While Tampa was secure from the spiraling threat of the hurricane, a boating show such as IBEX was packed with both exhibitors and attendees who needed to get back to boarding their homes and evacuating their businesses and families.

How Snapchat Is Evolving in the Event Marketing World

Fri, Jul 22, 2016

Snapchat is considered one of the most popular media outlets out there with more than 100 million daily active users.the-13-snapchat-stars-everyone-should-be-watching

With this effective social media platform, users can send short posts, images and videos to selected recipients. When viewing a Snapchat, the content can be viewed for no more than 10 seconds. Once viewed, the snap will move down to your “All Stories” list where you can replay it as many times as you want within 24 hours until it goes into a “self-destruct” mode and disappears forever.

Today’s reality? Content is virtually everywhere.

Mon, Jun 6, 2016

Another Spring brought yet another spectacular NAB Show®! This year, the Show brought another impressive 103,000 media and entertainment professionals to Las Vegas from every corner of the globe.  NAB16

All the hype surrounded the booming Virtual and Augmented Realities and 360 Video. With its own dedicated pavilion on the Show Floor, it’s easy to see that this trend is quite a big deal and here to stay. VR and AR are impacting (and being adopted by) all industries, not just the entertainment space. From mission-like training for military to young surgeons practicing surgery techniques to in-home entertainment, this medium is just out of this world! Within the pavilion, you could see 360 cameras, the latest VR headsets, stitching software and much more.

Warning! Professional advisory—content suitable only for smart trade show professionals.

Wed, May 25, 2016

What does it take to have your show reach near record-breaking numbers? That is the magic bullet question for all trade show professionals. There are so many variables, it’s hard to make guarantees, but what we do know is that amazing, creative designs combined with hard-hitting messages rolled up into a program that delivers value is a great start.
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CSG Clients Make TSNN Top List

Mon, Mar 28, 2016

Hooray for Our CSG Clients Who Made the List of the Top 250 Trade Shows in the United States from the Trade Show News Network (TSNN)!

Monday, March 28, 2016

The TSNN just released its list of the top 250 Trade Shows and we couldn’t be more proud that so many of our clients are part of the prestigious list. Please join us in congratulating everyone involved in making these industry-leading events such an extraordinary experience and let’s celebrate together with them!

#  11 – NAB Show (National Association of Broadcasters) — Where dynamic innovation and cutting-edge technologies are shattering the boundaries of content and opening up limitless opportunities, and the only place to break free from conventional thinking and open your mind.