The Creative Brief

Here we are pondering what to do about Halloween costumes and how to choose candy that will be safe from us before the big day and yet still a treat for us afterwards. In the case of Halloween, planning is increasingly influenced by trends toward healthy eating and safety for children. This may be one of those cases where the balance between old-think and new-think could be re-thunk just a little. I would like to retain some of that old-fashioned Halloween fun somehow while still keeping with a little good sense. Though I agree that Halloween shouldn’t remain the extreme sport that it was for elementary schoolers back when I was a kid, it’s too bad that most of the shivery fun offered by a little sense of danger has been eliminated. I admit that it is fortunate that munchkins no longer sweep in bands through front yards and across dark streets, no tiny munchkins attack the front doors of no-treat recluses with raw eggs and no teenage candy-poachers hide in the privet hedges (ah, those glorious days of unruly youth), but perhaps the sense of freedom – going out at dark, eating too much sugar, causing a tiny bit of mayhem – could be tempered with safety, too.  

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