Postal Rates Take a Small Climb in January 2018

Wed, Dec 13, 2017

The U.S. Postal Service has new pricing planned for the New Year, but with single-penny increases per piece, it won’t break the bank for most. Coming January 21, 2018, the current price of mailing will see a 1.9% increase overall.

Here’s the lowdown:

  • First-class (“Forever”) stamp will increase from $0.49 to $0.50 each
  • Postcards will increase from $0.34 to $0.35 each
  • Metered letters on the rise from $0.46 to $0.47 each

As always, contact your agency liaison or mail house representative to get specific postage estimates in order to adjust your postage budgets accordingly for the year.

Three Ways to Turn Your Giveaways into Real Takeaways

Tue, Nov 28, 2017

With the busy fall trade show season nearly complete for many of our clients, we wanted to take a moment to share some best practices when it comes to promotional products given out at trade shows. Giveaways like pastries have been used for years to draw attention, foster goodwill, and spark meaningful conversations with potential clients and customers. (If you’ve been swayed by swag and found a profitable solution for your company, we’ve got some tips on how to get your team onboard for the change.)

Everybody likes free stuff — some even plan their trips around snagging swag — but many promotional products are given out freely and without qualification.

When a Hurricane Targets Your Event Location — Simply Persevere!

Tue, Oct 17, 2017

It was rough waters for the team at the International BoatBuilders’ Exhibition and Conference (IBEX) leading up to its show this past September 19–21, in Tampa, Florida. Hurricane Harvey had just finished pounding the marine industry in southern Texas. As soon as IBEX weathered that storm, it was faced with Hurricane Irma, which began targeting IBEX’s event location just one week ahead of the show opening in Tampa. With two category 4–5 hurricanes hitting the marine industry within just a few weeks, a big question loomed over IBEX — to cancel or not to cancel?

Meet Adventurer, Katya Sovich!

Thu, Jun 1, 2017

“Adventurous” is both the keyword and modus operandi of our newest designer, Katya Sovich. Originally from St. Petersburg, Russia, she earned her M.A. degree in Linguistics and Cross-Cultural Communications at university there. But then she set off on two of her biggest adventures and changed both her career and her homebase: she is now happily married and ensconced in a graphic design career in Virginia – a world away.

Q: Coming to the U.S. was a quite an endeavor. How did that come about?

Taking a Sassy Selfie Look at A Successful Trade Show

Sun, May 14, 2017

I just got back from Las Vegas and the 2017 ISA Sign Expo and now we all need a rest! It’s hard work putting on a smashing, record-hitting, successful show. But well worth it. The excitement and energy you feel onsite is palpable. It’s why conferences and trade show work and why professionals from all types of industries attend and exhibit in them.

The 2017 ISA Sign Expo was a sold-out event at Mandalay Bay hosting more than 20,000 sign, visual, and graphics professionals from across the globe. There were rockin’ parties, packed education sessions, and happy exhibitors with cutting-edge technology that you and I see every day in our lives wherever we go.

Michelle Lee – Which Twin Is Our New Hire?

Wed, Apr 12, 2017

Michelle Lee is a brand new hire in a brand new position at CSG – that of marketing coordinator, supporting all of the account executives and their clients. She is also an identical twin. Can you guess which of the above mirror images is our employee? Read on! And be alert – she and her sister Lara like to pull classic twin identity switches on the unsuspecting. The surprising thing to them is that people are fooled even when they don’t try to mimic each other at all, even now when they have completely different hair colors!

“Ripped from the Headlines”

Tue, Mar 21, 2017

As I headed down to New Orleans (my first time!) for AASA’s National Conference on Education (they’ve been a client for about 10 years – this was my third NCE), I had a profound realization. In 20 years of marketing, I’m not sure I’ve been to a more “timely” event. Less than one month prior, Betsy DeVos was confirmed as the nation’s new education secretary, after an intense political debate and ultimately a 50-50 vote in the Senate, with the Vice President serving as tie-breaker.

Snapchat 101

Mon, Mar 13, 2017

Don’t lower your peace-signed fingers in shame — as one of the fastest-growing social networks, Snapchat has become ubiquitous since its launch just five years ago, and is now making headlines for its recent IPO. While the app’s opening price is going through some ups and downs, one thing is certain: the game just heated up between the Snapchat and rivals Facebook and Twitter. Snapchat is known for its easy and often hilarious way to communicate with friends and family – as Snapchat says it, “second only to hanging out face-to-face.”

An All New Event for Exhibitors – The SHOT Show Expands Its Brand

Tue, Feb 28, 2017

It started with a few simple questions – How can we deepen the industry support our show already provides? How can we grow show revenue on a sold-out show? What can we do with some of the companies on our exhibit wait list? The end result was an all-new event and an expanded brand for the Shooting, Hunting and Outdoor TradeshowSM (SHOT Show).

The day before the 2017 SHOT Show opened, their new event, the SHOT Week Supplier Showcase, invited industry suppliers to participate in a one day showcase highlighting the materials and equipment needed for the SHOT Show’s own exhibitors (industry manufacturers) to make new products. The target attendee base – the SHOT Show exhibitors – were already traveling to the show, so the attendance base was built in!

Ahoy There, Katie Parlin!

Tue, Jan 31, 2017

Katie Parlin, our newest Account Executive, comes to CSG with amazing credentials and, even better, a boat! She and her husband spend most weekends on their power boat relaxing and exploring Chesapeake’s waterways and history-rich towns while keeping a sharp eye on their toddler son. She is a Cum Laude graduate of SUNY Oswego, where she studied graphic design, and a graduate of the master’s program in Business Administration at the University of Washington. She has 10+ years of experience in integrated marketing campaigns, brand management, cross-functional communication and multidisciplinary teamwork – she’s ready to cruise right into the CSG waters.